For the purposes of this policy, social media is defined as any online interactive communication tool which encourages participation and exchanges. How do those conversions achieve your goals? employee releases such information through social media, the University’s Public Interest Disclosure Policy will be initiated before any further action is taken. This policy is intended to minimise the risks of social media which can impact on the wellbeing of students and staff and the reputation of the University, so that students and staff can enjoy the benefits of social networking whilst understanding the standards of conduct expected by the University. This is why monitoring and measuring your social media activities is so crucial – you need reliable and consistent analytics that help you track your success on channels like Twitter, Facebook, and YouTube. Definition of social-media noun in Oxford Advanced Learner's Dictionary. Medical Science Social Media Guidelines - guidance for Medical Sciences Division’s staff and students who use or are planning to use social media to communicate professionally. Write deliberately and accurately. Engage, respond, talk to people, help them, have conversations. The message had a reach of more than 54,000 people, was liked 400+ times and received dozens of shares and comments. Was anything superfluous or unnecessary? You’ve probably also considered the audience you want to reach and the tools they’re using. A strategy is simple and actionable; it tells you what to do, how to do it, and when to do it for maximum results, as best fits your department or college. If you’re not sure which tools to use for which channels, ask around or do a quick Google search and you’ll find many options. IT Governance. Just like in the real world, saying what you mean and meaning what you say communicates authenticity. Christ Church, St. Aldates, Oxford, OX1 1DP, United Kingdom. 2.2 Staff contributing to corporate accounts 2.2.1 Setting up a new social media account There are over 250 live corporate social media accounts for the University of Liverpool. Don't let it take over your work time. follower converting to event attendee). If you want to measure awareness, then use metrics like volume, reach, exposure, and amplification. We brewed some coffee and started discussing and writing down our ideas. An effective social media measurement program will likely include both ongoing and campaign-specific measurement. Completed Research Projects; Barnett Papers in Social Research; Study. In early 2013 we realised that if our Facebook channel continued to increase steadily then within the month we would be the first UK University to reach one million 'likes'. Social Media Impact (28.03.2017).pdf. The University and Colleges take seriously their requirement to report content or views that promote or incite criminal extremist behaviour on their social media platforms or as a result of the misappropriation of their brands. The Institute is co-organized with the University of Pennsylvania’s Annenberg School for Communication and the University of Johannesburg. The MSc in Comparative Social Policy explores welfare systems and policy developments across a range of countries with an OECD focus. This workshop will explore various tools and strategies for evaluating and reporting on social media impact and connecting it to your organisational goals and strategy. What are you trying to accomplish? Figure out what you can improve, make changes, and then measure some more. 5. Make sure they’re tracking the social posts you’re interested in, do what you can to filter out spam, and then come back in a few days for steps 4 and 5. How can you approach social media with a solution to their problems and to add value to their experience? Networks, Centres and Programmes. View all Projects. We took inspiration from the classic Charles and Ray Eames film 'Powers of Ten'. The Oxford region is one of the most innovative in the UK, with new enterprises continuing to join a growing band of spinouts, startups and entrepreneurs. This social media report template should help you to get started. Set your goals first, then break the goals down into tasks, and then assign the tasks to your daily time slots (and/or your employees, and/or your outsourced help). Took place on 26 February and 7 March 2013. Head of Campaigns and Digital CommunicationsLiz McCarthyTel: 01865 280474, email: elizabeth.mccarthy@admin.ox.ac.uk, Digital Communications ManagerChristopher EddieTel: 01865 280546, email: christopher.eddie@admin.ox.ac.uk, Digital Communications ManagerStephen SangarTel: 01865 280550, email: stephen.sangar@admin.ox.ac.uk, Digital Communications OfficerRichard WattsTel: 01865 270280, email: richard.watts@admin.ox.ac.uk, Content and Social Media ManagerSusannah MendusTel: 01865 280536, email: susannah.mendus@admin.ox.ac.uk, Creative Media ManagerTom WilkinsonTel: 01865 280076, email: tom.wilkinson@admin.ox.ac.uk, Creative Media Manager (Research and Innovation)Tom FullerTel: 01865 270775, email: tom.fuller@admin.ox.ac.uk, Campaign Content ManagerBen HarwoodTel: 01865 280672, email: ben.harwood@admin.ox.ac.uk. A clear front runner was an animation based around how large a million was illustrated with facts gathered about the University; its collections, its outreach work, its research and student satisfaction rates. social media definition: 1. websites and computer programs that allow people to communicate and share information on the…. Is your content having the impact you want? Current examples include Twitter, Facebook, YouTube, Skype, Instagram, Pinterest, Yammer and LinkedIn but the policy also includes the use of external internet messageboards and chat rooms. If you decide to create a new social media account please send an email with the account details to socialmedia@brookes.ac.uk so that we can add your account to the Brookes directory. Is it retweets or reposts? When developing social media channels it can be very easy to get lost—which is why you need a social media strategy. How do you decide what metrics you should be monitoring? Refrain from broadcasting private issues and topics. This social media strategy template should help you to get started. 6. Let your metrics accumulate over time; you’ll see how valuable this data will become after a few months have passed and you have older data to compare to your new data. The Oxford Institute of Social Policy (OISP) is a research unit within the Department of Social Policy and Intervention, drawing together scholarly and policy-relevant social policy research at University of Oxford. Campaign-focused metrics help you understand the impact of targeted marketing initiatives and will vary from campaign to campaign, depending on your goals for each. So the next step is to think about what you want your audience to do with your content on these channels. On Twitter, for example, accessing tweets that are more than a few days old is very expensive, difficult, and far less reliable than collecting and archiving them in real time. Guidance on the reasonable and appropriate use of Social Media … No matter the schedule, make sure you’re checking in regularly on your metrics. - Most platforms will also give you access to their own analytics dashboards as well. For the purposes of these guidelines, social media is defined as a type of interactive online media that allows parties to communicate instantly with each other or to share data in a public forum. The first step in your measurement plan should be to generate a list of what you’re trying to achieve from your social media efforts. Social media directory Many University of Oxford libraries are now communicating with their users through a variety of social media such as blogs, Facebook and Twitter. We use perspectives from organizational sociology, human computer interaction, communication, information science, and political science to interpret and analyze the evidence we are gathering. The Started in Oxford campaign was run over a two week period and received over 5 million impressions. However, each digital communication channel you choose to employ will have a different set of readers and a very different focus; therefore, in each instance, the tone of voice and personality utilised must be adapted accordingly. However, having a University Facebook page or Twitter feed does not mean we are successful at engaging with a digital audience. Use your initial findings to set a baseline or benchmark for future measurement, and share these early figures with your important stakeholders. How are these metrics doing? Nicole Stremlau is Head of the Programme in Comparative Media Law and Policy at the Centre for Socio-Legal Studies and Research Professor in the Humanities at the University of Johannesburg. Just not all your time. Set aside some time and work through these seven steps, and you'll have your own social media strategy. When getting started with social media measurement you should aim to address these questions: The two types of social media measurement are: Ongoing Analytics – Ongoing monitoring that tracks activity over time. What are you trying to accomplish or gain through these social channels? Adding to the noise isn't a good strategy; adding value and sharing it with your audience is. Campaigns & Digital Communications Office, Charles and Ray Eames film 'Powers of Ten, Social media best practice (24.02.15).pdf, Social media strategy headlines (03 03 15).pdf, Advice and guidelines from Personnel Services, Prospective Continuing Education students, Prospective online/distance learning students. How do they compare to your competitors’ or related products and campaigns? The following guidance is designed to support the effective management of social media within the workplace. Oxford researchers have started 11 new companies in 2016 alone! For many, digital marketing activity has crept up on us and suddenly we’re expected to engage with our prospective students through the scary world of social media. News about our research and teaching activities, and stories of our Faculty members' achievements recognised in the media. Identify your target audience: Don't get lost in the details here; use the demographic research you've already done, or just answer each question as quickly as you can from what you already know or with a minimal amount of research. University researchers have started over 60 companies since 2005 which is more than any other UK University. Instead, choose one or two platforms, a primary message, and a primary means of communication. If you have several admins or people working to produce this content, make sure they’re writing with a common voice. Oxford Political Theory Network. Step one is to get people to listen to you; step two is to ensure that they trust your expertise. Author resources. The next step is to match your goals to actual metrics and behaviours you can measure. The measurement part of this may take some time; so let the tools do their work. Some of the best ideas come from listening closely. You are here: Home > Social Media Printer-friendly view | Share this Keep updated by signing up to our blog and following us on Twitter, Facebook, Pinterest, and YouTube for the latest news, free resources and more . Jessica Turner, Social and Content Officer, spoke at the 2017 UAS Conference on how to develop measurable social media objectives and strategic goals, offering advice about best practice and dispelling social media myths. If your goal is to increase your brand’s share of voice, then track your volume relative to your closest competitors. She is currently leading a large ERC project on the Politics and Practice of Social Media in Conflict.. It only took 19 months to double that figure to 2,000,000. Respect copyright laws. Start with a focused approach. Brainstorm your offerings: Creating and offering value is what will make you stand out in social media. The message with the You Tube embed was created on the morning of the 18 of April when we were just a few dozen short of the million. Are you meeting your company’s goals with social media? A picture is worth a thousand words. Define your message: In order to create a message that matters to your audience, you need to talk about what they care about and things that they are interested in, as well as the overall objectives of the university. Site designed by Global Where can I get advice/help? Remember that you are speaking to a group, not just a collection of individuals. And which channels are most relevant to those goals? Latest news. Centre for International Studies. We provide the rigorous knowledge base and inspiration for new policies to address these challenges. Jessica Turner, Social and Content Officer, discussed the five things that you need to remember when starting a new social media presence or maintaining an old one. Social media best practice (24.01.17).pdf. Depending on your schedule, monthly or quarterly reporting may work best, but weekly reporting may work well for others. Jessica Turner, Social and Content Officer, spoke at the 2017 UAS Conference on how to develop measurable social media objectives and strategic goals, offering advice about best practice and dispelling social media myths. The work of social scientists is needed more urgently than ever. Acknowledging and correcting mistakes promptly will help maintain rapport with your readers and, in some cases, even strengthen it. The University recognises the capabilities, benefits and opportunities from the use of social media tools within the organisation. If you’re participating in social media, you really need to understand how you’re doing. Browse alphabetically by library below to find out what information and resources are available through these channels and see also our section on using libraries and information. Social media accounts are “always in beta” and constantly evolving. Oxford Institute of Social Policy. Attached to this page is the current version of the Christ Church Social Media Policy. You need a rough idea, not a book-length collection of research. Dr Safiya Noble of the University of California and author of Algorithms of Oppression outlines problems she sees in the tech industry and how journalism can address them. Clicks? The potential impact of social media and screen time on young people has fuelled much debate, with some studies and surveys suggesting it could be taking a toll on children’s mental health. You can always expand later. Stuart Fowkes, Head of Digital Communications (maternity cover), discussed how to develop a social media strategy and offered advice about best practice. Follow us on Twitter. Our journal, Policy & Internet, edited at Oxford University, also sponsors a widely recognized blog focusing on understanding public policy online. Two important questions to nail down are: One of the great parts of social media analytics is that you can easily run reports about your competitors to see how they’re doing. Liz McCarthy, Communications and Social Media Officer from the Bodleian Libraries, will deliver this workshop. How do you interpret the numbers once you have them? Adopt a more communal voice that sounds reasonable to the diverse backgrounds that compose that group. A multidisciplinary research and teaching department of the University of Oxford, dedicated to the social science of the Internet Set a budget/schedule for needed resources: You can't do it all; define your resources in terms of money, time and personnel, then put those resources to work. Remember social media are interactive channels of communication; any account you set up will need to be monitored regularly. How much of the overall conversation around your industry or product category is about your brand? Oxford is one of the oldest universities in the world. (Be specific. What social media platforms will you use? A storyboard was quickly created, reviewed, improved upon and signed off, and then Tom Wilkinson, at the time our sole filmmaker, got to work to produce the short film. 1. If you want to measure engagement, then look for metrics around retweets, comments, replies, and participants. The comparative element is a key part of the course, and is one feature that makes the course at Oxford unique. Tel: +44 (0)1865 276150, General enquiries, email: porters@chch.ox.ac.uk, Christ Church registered charity number: 1143423, Degree Days and Graduating for Current Students, Information for new students and student arrivals, Winckelmann and Curiosity in the 18th-Century Gentleman's Library, Beazley and Christ Church: 250 Years of Scholarship on Greek Vases, Printmakers and Publishing in the 18th Century, Part 1: A penny plain, twopence coloured 1811-1830, Part 2: The Theatre Royal, Drawing Room 1830-1850, Part 3: It's a matter of history, like 1850-1900, Part 4: The poor stage is but the show-glass to a toy-shop, Annual Report of the Equality and Diversity Committee, Freedom of Information Act Publishing Scheme, Global While the content can change, (it is good to) we need to strike a balance between the Oxford message and sharing content that we know is popular with our audiences; wherever we can entwine these two is imperative to the success of engagement. Click the document to the right to view a downloadable copy. Whether you are preparing your manuscript for submission, are wondering what to do once your manuscript has been accepted, or are trying to find out how to best promote your article, we have general resources to help you along the way. Took place on 28 March 2017. The Programme in Comparative Media Law and Policy at the Oxford Centre for Socio-Legal Studies is a research and policy programme that brings together scholars, policy makers and practitioners to study contemporary issues in global media law and policy.We have a particular interest in understanding media and governance in transitioning and fragile states Learn more. Apply, wait and test/tweak: Set a time limit (several months, at the least) and stick to your strategy for that amount of time before you start messing with it. Once your brand tracking is set up, you can just let it run and check in regularly to see how everything is going. Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more. Don’t let your effort up to this point go to waste! Are you missing anything? As with everything we do, remember that our goal is to share something innovative and unique about Oxford University. Over 1,800 entriesThis fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. 7. Research Network in Politics and Government. Keep the institutional position in mind—and think about how best to creatively share our most impactful stories. Determine your goals: Goals can be anything from “build an e-mail list” to “get more people to attend events”; it depends on your goals and how you use social media and your website to interact with your audience. Before you jump into measuring every single tweet, photo and Facebook comment posted about your brand, first think about your goals with social media. examples of this, with some tips for your own campaigns. We aim to lead the world in research and education. Some of the best social campaigns are fully integrated both online and offline, engage with a targeted audience and prove a measurable return on investment. 2. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve. Include benchmarks or other contextual information so that your stakeholders can quickly understand what all the figures mean, Consider including visualizations of your data; graphs can help communicate your results quickly and clearly to your audience. What’s your voice? In your reports, be sure you highlight the important numbers: You should also think about how you want to document anecdotal and qualitative insights into your reporting as these can track examples of they types of engagements that happens with your content. Think of them as a means to an end rather than the most important part: telling a great story in a way that helps you connect with people is more important than the tools themselves. How could we both celebrate this milestone and thank those who made up this audience? More details about the campaign can be found here. Set limits and benchmarks: You still can't do it all, so don't waste your time trying; focus on sticking to your strategy within a few social media spaces. Don't rely solely on automation. How much time, money, talent and energy can you dedicate to social media? Are people moving through social media to your external site and what do they do once they’re on your site? Accept failures graciously. How do your numbers compare to what you expected? University of Oxford Oxford University Press is a department of the University of Oxford. Initiative. Please note, should the university or your department institute policy regarding social media use, that policy would effectively supersede these guidance notes What do you hope to gain out of it? Issues such as environmental change, poverty, cybercrime, economic and political turmoil, inequality, the movement of people and social development require a global response founded on research. Social media tools are great ways to help you accomplish your goals. What content will you put on each one? How do you know if your social media activities are effective? Stay consistent. Many social analytics tools work in real-time, so if you can plan ahead and set up tracking before your campaign begins (and well before your report is due), it will be much easier to access the data you need later. DNR 2020 Explore the most comprehensive piece of research on news consumption worldwide. If your goal is to drive traffic to your website, then track URL shares, clicks and conversions. Initiative, Christ Church, St. Aldates, Oxford, OX1 1DP, United Kingdom. We develop, contribute to and implement the policies, governance and strategies for IT provision across the University. These are some things to consider whether you are starting a new social media presence or maintaining an old one: Who are you talking to? Family Policy, Gender and Demographic Change; Education, Social Policies and Inequalities; The Politics of Social Policy Reform; Poverty, Welfare and Social Exclusion; Inequality and Prosperity; All Research Projects. The video has been viewed more than 9,000 times. You will have different objectives within your strategies – remember to set SMART objectives so that what you are trying to achieve can be effectively measured. This work includes analysis of how tools like social media bots are used to manipulate public opinion by amplifying or repressing political content, disinformation, hate speech, and junk news. Here are a few suggestions of behaviours to measure, based on a few common social media goals: After you’ve listed the metrics you want to focus on, now you need to find tools that actually capture these metrics, and then start measuring. For example, if you’re trying to measure engagement, then what is the practical form of engagement you want to track? (Likewise, remember to connect with your colleagues). *The speaker in this video is a competitive debater, and therefore the views expressed may not necessarily represent his or her beliefs. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide Primary Follow our blog. In some cases, social media channels themselves provide some form of analytics, in some cases you will need to use third party tools, and in some cases you can build your own using APIs. The fourth step is to report your results. Instead, designate a daily block of time to do your social media work. There is never any one, universal answer to this question, but here are some tips to get you started: If you’re using social media, you should be measuring it. Be helpful. Social media takes time, but it's worth your time. If you can’t answer a question, apologise and refer the user to someone who can. What are you trying to accomplish? the University that use social media are therefore expected to use it responsibly. What content will help you achieve your goals? Who's in charge of coming up with stuff to say? This is a good time to consider your schedule for regular reporting. As social media’s place in our communications strategies grows, it is important that we are able to measure the impact of what we do online. Consistency conveys authority and builds trust. The Origins and Consequences of Social Media Incivility. Undergraduate; Master's Check back in with the goals you set initially and make sure your new metrics actually help you address those goals. In many cases, social media communicators are the new customer service representatives. Who is participating and what kind of impact do they have? You will want to make sure that you have an up to date social media strategy. Replies or comments? DPIR hosts a range of research centres, networks and programmes which set research agendas and host scholars from across the world. It is core to our mission to ensure that our authors’ work reaches as wide and diverse an audience as possible. Oxford University Press (OUP) is committed to disseminating scholarship and furthering education around the world. The institute is a centre of excellence for research on a variety of social policy topics. Use a simple strategy like the one you've just created to use social media effectively and still do the rest of your work. As might be expected, posts by staff may appear as part of this monitoring. Campaign-Focused Metrics – Campaign or event analytics with a clear beginning and end.Ongoing analytics are necessary for keeping up with the overall pulse of general conversation about your brand. The best way to express your thoughts or opinions may involve few words. Many people ask how to “use” social media, what they often mean is how they should sound, or what style of writing to use. The tone of voice in your digital communication needs to fit in with university branding and the values you want to convey to your readers. How many people are participating, how often are they participating, and in what forms are they participating? Biography. As an integral part of Oxford’s Programme in Comparative Media Law and Policy (PCMLP), the Institute has built a strong global network of alumni and faculty who are leaders within the global freedom of expression community. Don’t try and spread yourself too thin. How can you communicate your unique selling point and most effectively appeal to your audience? 3. (i.e. Visit the Education blog and subscribe via RSS and email for more news, teaching resources and discussion. However, the University does monitor social media for mentins of the University and other topics of relevance, so that we can respond directly to those who are raising questions or concerns about the University that we may be able to answer. If your goal is to find advocates and fans, then track contributors and influence. 4. How far is your message spreading? An hour later, after numerous refreshes of our page, it clicked over into 7 figures and we published the message. Share media such as photos, videos, audio, or even existing relevant articles. The final step is to carefully review your measurement program. Follow the etiquette of social media (be polite; respond to people; don't spam; give credit). This workshop, which was run by Lizzie Burrows, Student Recruitment Officer in the Admissions Office, discussed good (and not so good!) Read writing about Social Media in Oxford University. List out all your business goals for social media (these would have been already outlined in your strategy). Use apps that will streamline your social media sharing. The Social Media Marketing course will explore the hype behind social media and how your organisation can use social media to its advantage. ), What counts as a successful conversion? You’ve probably already started interacting on social media sites, depending on the type of information and the format of the content you’re sharing. Browse a directory of social media accounts from around Harvard University. It covers work by the Oxford Internet Institute, and work published within the journal itself. This includes e-mail, online social forums, blogs, video- and image-sharing websites and similar facilities. Social media Insights: Strategy and Measurement. Think about this before every campaign. Are you trying to get them to read, share, reply, click, engage? It is aimed at colleagues who have recently been given digital marketing as part of their remit or are interested in innovative ways to connect with prospective students. Head of Digital Communications, Suzi Ardley, discussed common metrics used in digital communications and showed how these can be used to assist in evaluating your communications activities. Social media can serve a variety of purposes, from broadcasting news and information, to answering questions and engaging with a community. Always give credit and link to your sources. What can you provide via social media that will help/interest/entertain your target audience? Contact: digicomms@admin.ox.ac.uk. Keep it “social” by watching, learning from, and amplifying the best finds from your audience. But don’t measure just for the sake of having metrics. How often? It took approximately 5 years to build an audience of 1,000,000. Of this monitoring urgently than ever find advocates and fans, then use metrics like volume, reach,,! Readers and, in some cases, even strengthen it of Oxford Oxford University Press OUP... Much time, money, talent and energy can you dedicate to social media are therefore expected use. Edited at Oxford University Press ( OUP ) is committed to disseminating scholarship furthering... Know if your social media Officer from the Bodleian Libraries, will deliver this.. Effort up to this point go to waste use a simple strategy like the one you 've created... We provide the rigorous knowledge base and inspiration for new policies to these! 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