Today’s savvy digital consumers expect a robust and “real” personality from brands. Emerging Media Strategy & Social Media Consists of digital writing, social media campaigns, web design, and crisis management. This early digital network, created by the United States Department of Defense, allowed scientists at four interconnected universities to share software, hardware, and other data. This section does not apply to an employee’s use of their personal social media accounts. Creating a social media account that represents the work you do at Yale is akin to publishing a magazine article about your work, with regards to all Yale policies that apply. According to HubSpot’s “The Ultimate List of Marketing Statistics for 2020,” video became the No. All Indiana University students, faculty, and staff that are managing an IU-affiliated social media account must follow the standards outlined below. There may be de minimis personal use of social media while utilizing University resources but only to the extent such use does not hinder an employee’s job productivity, the productivity of other employees, or University programs/activities. Technology is accelerating the rate at which ideas, relationships, and information are shared. In 2005, the year after Facebook went live, that number was 5%. View all blog posts under Articles | View all blog posts under Bachelor’s in Marketing. Founded in 2016 by Chinese tech company ByteDance, this short-form video-sharing site was merged with the U.S.-based mobile app Musical.ly in 2018 and became popular with American teens and young adults. Corrective action may involve a verbal or written warning, suspension or dismissal and/or termination of employment or privileges with Maryville University. This survey found that 88% of marketers received positive returns on investment through video. LinkedIn, Instagram, Pinterest, Snapchat, and TikTok all have attempted to monetize their services through various forms of sponsored advertising. You are prohibited from using the Maryville University name or image to endorse an opinion, product, cause, business, or political candidate or otherwise holding yourself out as a representative of the University when you are not. The University of Houston System and its component institutions (“University”) encourages the use of social media to connect with others, including students, employees, alumni, fans, and the University. Influencer Marketing Hub: What is an Influencer? Online Behavior: Students are responsible for behavior consistent with the lawful purposes of the University, both on and off campus, which includes use and behaviors while using social media, especially but not limited to Maryville affiliated pages, blogs, forums, etc. Who it applies to This policy applies to all University members (both staff and students) and to all social media communications that represent the University. Please refer to the SAM for all official communication. Those numbered 300-499 are upper division courses designed for juniors and seniors. The following guidelines apply to all use of social media and should be read in conjunction with the University’s Social Media – Managerial Policy. ©2019 Maryville University | 1-800-627-9855. Those numbered 500-699 are graduate courses; however, juniors an… 2. As an administrator, you can and should respond when relevant, but consider how your response may reflect on you, your department and the University. 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